By Lauren Haberkorn
When the word spread of the disasters in Japan, the whole world looked to do what they could to help. Years ago, helping others on another continent would have been difficult. Today, social media makes it easier to help out.
The organizers of SXSW, the annual music, film and emerging technology festival that takes place in Austin, Texas each year, sought to raise $100,000 by developing a special website aimed at meeting their goal: sxsw4japan.org. Not only did they reach their goal, they exceeded it, raising *$105,000 for relief efforts.
These examples of social media aimed at doing good, can be applied to any endeavor. Anyone can identify their community or audience, formulate a succinct and powerful message, and then use social media to send out that message in a matter of seconds. Though there are arguments against the benefits in social media, it can be proven that it has done many good things in today’s world. It is likely that an entire generation will continue to use social media to reach out to each other and make powerful changes in our world. Continue reading ‘Continuing to Help Japan Through Social Media’