By Kati Tusinski Berg
A couple of years ago I totally resisted Twitter, but over the past year I have come to enjoy it as a way to connect with colleagues, students and industry pros. Thanks to my colleague Gee Ekachai (@FvrythingPR) for encouraging me to get up-to-date with my social media skills. I have tried to develop a professional brand on Twitter than relates to my work as a professor in public relations in the Diederich College of Communication at Marquette University. Not only do I use hashtags for my courses (e.g. #adpr1800 and #ccom2000) but this semester I created a semester-long project for my ADPR 1800 Principles of Public Relations classes.
Students were required to create a public, professional-oriented Twitter account for class. I spent one lecture at the beginning of the semester reviewing online professionalism and ethics to remind them about the implications of posting inappropriate content online. Then students chose at least three PR professionals (e.g. @augieray or @ginidietrich), PR agencies (e.g. @ogilvypr @BraniganComm PR-related organizations (e.g. @PRSA or @PRnews) to follow on Twitter. Continue reading ‘Twitter Trend Analysis’