24 Hours in London

By Jean Grow

Jean Grow's Global Brand Tracking class ouside Vinopolis in London.It’s amazing what a good night’s sleep can do!

We began my first full day in London with a visit to Vinopolis. There, Will Brix provided us with an amazing brand experience, sharing the fascinating back story of Bombay Sapphire.

Then it was off to Borough Market. There, in the world’s longest continuously running public market, students conducted some ethnographic fieldwork.

We wrapped up back at Vinopolis for wine tasting—thanks Will—and dined on Indian tapas at Imli in Soho.

Jean Grow is an Associate Professor in the Advertising/Public Relations department at Marquette University. This summer, she leads a global brand tracking class through London and Prague to explore advertising across cultures. Follow her class’ blog at http://globalbrandtracking.wordpress.com.

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The opinions expressed here are those of the individual authors and do not represent the views of Marquette University or the Diederich College of Communication.

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