Starbucks: There’s an App for That

By Lauren Haberkorn

starbucks facebook app

Photo from Seattle Daily Weekly online

Many students may find that one of the few benefits of midterms is the excuse to head over to Starbucks to load up on caffeine for late night studying—or in most cases—late night studying, wasting time on Facebook, and then studying some more. Facebook can be one powerful distraction, but provided the knowledge of the new Starbucks app—there may be a new reason for logging in.

Facebook has just teamed up with Starbucks to provide a great excuse for a study break. A new feature has just been added to the Starbucks Card Facebook App, the “Give a Gift” update, making it possible to buy a friend or re-load your own Starbucks Card without leaving Facebook—some serious multi-tasking.

This idea came from a customer, when the company launched a website called in 2008, allowing customers to submit ideas to improve the company. With this new app, users can load $5 to $500 onto any Starbucks card, check their balance, and see if they have enough My Starbucks Reward points for a free drink.

With more than 15 million Facebook fans, Starbucks cards are bound to become more popular—and possibly the number one excuse for college students to take a study break, load up on caffeine, and check their Facebook.

Lauren Haberkorn is junior majoring in Corporate Communication in the Diederich College of Communication.

2 Responses to “Starbucks: There’s an App for That”

  1. 1 Adam C. October 19, 2010 at 4:22 pm

    Ok something like that would have been dangerous when I was at Marquette. Of course, back then, we didn’t have iPhones. Heck, we barely had iPods. (I still have my 3rd Gen, non-mechanical, non-click wheel iPod somewhere. The battery has long not worked on it, though.) Oh and phones back then weren’t “smart” either. Actually, it was kind of a big deal that I had a CAMERA phone at the time! Of course, I remember showing up to Marquette with a Nokia 5160 in 2000. If you don’t know the phone, google it. EVERYONE had them back then.

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The opinions expressed here are those of the individual authors and do not represent the views of Marquette University or the Diederich College of Communication.

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