Archive for February, 2012

A Front Row Seat for New York Fashion Week

By Crystal Schreiner 

Chris Benz showcasing his next line at the Lincoln Center during NY Fashion Week. Photo: Crystal Schreiner.

Chris Benz showcasing his next line at the Lincoln Center during New York Fashion Week. Photo: Crystal Schreiner.

My last semester of my senior year has finally arrived. I’m one class short of my actual degree in advertising and trying to juggle school while managing my roller-coaster life outside of the classroom. Between running a lucrative start-up business called with other Marquette alumni, freelancing to build my portfolio and working in Marquette’s Student Media Department, it’s been crazy.

It’s been sleepless. It’s been a challenge. But it has also led to amazing opportunities.

Growing up next to a beautiful sheep farm in a small town called Athens, Wisconsin, with a mere 1,000 people and no stoplights never stopped me from trying for my goal in life to be big, bold and over-the-top. I’ve always had a dreamy image in my head when trying to imagine what gigantic cities were like, and especially when picturing what the nation’s competitive capital, NYC, was like. I was so intrigued at the thought of skyscrapers and city lights painting the sky. And I now know that with hard work and persistence, anyone can find his or her way to New York if so desired.

The rule of the game is as follows: first, find a passion. Then live it, breath it, and carry it with you everywhere you go. Sooner or later, you’ll find yourself standing in the middle of Times Square with a little tear of happiness in your eye.

I’ll never forget that moment.

What is this passion of mine? Fashion photography. Continue reading ‘A Front Row Seat for New York Fashion Week’

Dick Enberg: Communicating in a World of Noise

By Herbert Lowe

Dick Enberg presents the 2012 Axthelm Memorial Lecture at Marquette University. Photo: Marquette University IMC.

Dick Enberg presents the 2012 Axthelm Memorial Lecture at Marquette University. Photo: Marquette University IMC.

The Diederich College of Communication presented Hall of Fame broadcaster Dick Enberg as this year’s Axthelm Memorial Lecture speaker last week at the Alumni Memorial Union on campus. Hundreds of people packed a ballroom to hear Enberg, a 14-time Emmy Award winner, reflect on his experiences with Al McGuire, his longtime broadcast partner and, of course, the beloved coach who led Marquette’s men’s basketball team to the 1977 NCAA championship. Calling his lecture “Communicating in a World of Noise,” he also shared his five “points of power” for succeeding in journalism: pause, perseverance, presentation, humor and kindness.

Enberg also met with students and classes during his latest visit to Marquette – he served as its commencement speaker in 2009 – including a “news conference” after the lecture for my Digital Journalism I (JOUR 1100) class that my Diederich College colleagues James Pokrywczynski and Julie Rosene arranged. Surprising that only one of my 14 students had heard of Enberg when I first said they would use Twitter to cover his lecture. Certainly, I had heard him exclaim his signature “Oh my!” during countless significant sports events of the past generation.

This was the first live-tweeting experience for most of the students. (Of course, I shared what their predecessors had accomplished by live tweeting Marquette’s presidential inauguration last fall.) We had practiced in class the week before and some had used the 2012 Grammy Awards and other recent events to try it out. In class after the lecture, they said the #muenberg live tweeting helped them, among other things, focus on their writing; extend their journalism to as far as Puerto Rico; capture moments not typically reported in news articles, and inform and engage MU alumni, students and employees unable to attend. We then discussed curating social media, employing tools and tips used by many professional news agencies and people worldwide.

Indeed, a few students from my other courses this semester (JOUR 1550 and JOUR 4953) also live-tweeted the lecture for their Storify assignments. And the word is spreading across campus. Last night, the Marquette University Student Government speakers commissioner emailed me to ask if I would assign students to live tweet Morgan Spurlock’s campus visit on Thursday. The commissioner wrote that “friends studying journalism” had referred her to me. Actually, some in my JOUR 1550 class already plan to live tweet this event; they even had me change the deadline so they could. Still, I love it that students outside of Johnston Hall appreciate what’s happening in my classes— and, yes, hope more of them will answer the commissioner’s call.

Finally, it must be shared that #muenberg trended in Milwaukee, reaching the same success that #muprez achieved when my classes live tweeted the inauguration. Another sign of progress: Diederich College Dean Lori Bergen encouraged those tweeting to use #muenberg while welcoming them to the Axthelm lecture. With apologies to Enberg, must admit that when the dean did that, I could only say to myself, “Oh my!”

Herbert Lowe is a journalism professional in residence in the Diederich College of Communication. This post is also at He is on Twitter at @herbertlowe.

Defying Gravity: Behind the Scenes with Set Designer Carissa Saia

By Tim Braun

Set design for "Defying Gravity" by student Carissa Saia. Photo: Marquette University Theatre.

Set design for “Defying Gravity” by student Carissa Saia. Photo: Marquette University Theatre.

“Defying Gravity” features a set design by Theatre Arts Junior Carissa Saia. Carissa previously served on the set design team for “Holy Days” back in November, but this is her first solo design project on the Helfaer Mainstage.

Carissa’s concept statement: “‘Defying Gravity,’ by Jane Anderson is a play that looks back at the 1986 Challenger disaster. Parallels between art and science are shown through past and present characters to convey the meaning that people need to be able to communicate with each other more clearly.

Through working with the director and the other designers, I developed two main aspects to my design: the free spaces and the constricted spaces. The free forms of nebulas are created to show how life can be relaxing and free, and the constricted spaces are constructed by truss work that can be seen on the shuttle platform. The more extreme spaces are higher up and the less extreme spaces are closer to the ground.

These design choices contradict the teacher’s thoughts of going up into space. She thought that when she would get to space she would be free and that on earth she is constrained to material objects and life. In reality, on the ground is where her life was free and safe and once she started getting higher up and closer to take off, she became more and more unsafe and her life was no longer in her control.

I also played with different surfaces like the front of the stage is on a rake because that makes the ground feel unsteady which messes with gravity and the projection screen is an abstract shape that represents the shuttle itself. The colors on the stage were pulled from realistic images of space, nebulas, the Challenger, and the shuttle platform.”

“Defying Gravity” runs through February 26, 2012 at the Helfaer Theatre at Marquette University. For more information about this or other Mainstage Season performances, please visit our website.

Tim Braun is a student in the Theatre Arts department at Marquette University.

iBook: From Idea to Publish in One Week

By Carole Burns

My goal last week was to create, from scratch, an interactive equipment manual for students and faculty in the college to access via mobile device. I’ll admit it was an ambitious goal but I felt it was obtainable, especially since my Einsteins had created most of the video and graphic material I needed.

I didn’t quite make the goal. I had all the major components ready by the end of the day Friday, but I had some issues before fully publishing. Things I wanted to make sure I understood (like, can I re-publish and replace the book if I make changes after initial upload) before I placed this project on the almighty Apple iBook Bookshelf.

If you are toying with the idea of creating an iBook, here are some pointers for you.

Use a word processing program to create the initial dialog. iBook can import from Pages or Microsoft Word – this would have saved me a ton of time. Instead, I wrote everything directly into the iBook document, sometimes jumping from manual to online information to reference material so I made sure I called the equipment specifications by the proper name.

Don’t be afraid to move ahead and return to problem areas later. I know I wrote that I was going to worry about hyperlinks and page/chapter order when I was finished, but somehow I got side-tracked and spent almost a half a day on the bookmark/hyperlink dilemma. Which, by the way, is still not working properly.

Become a member of the lonely hearts club. Much time was lost due to interruptions for the other components of my job. If you are going to be a successful author head for that cabin in the woods, bring lots of music and food (so you don’t have to run to the store for supplies and end up talking to the clerk about the new video game coming out) lock the door and don’t emerge until you are finished.

Be prepared to change layouts or delete pages. Another good reason to create the content in word first, if you need to re-shuffle pages or change the layout you will be able to re-import the original content from the word document. As it was I ended up recreating an entire chapter, which also put me off target.

Allow yourself to fail. I was so worried about meeting my goal that I spent way too much time in the office chair this week. This resulted in sore muscles, eyes, and some paragraphs of information that truly made no sense. Those have been removed.

In the end, I think that this will be a great tool for many applications. There are some updates I hope to see released soon (like ease of hyperlink – think iWeb style) which will make the process more smooth for future. I solved the end note problem (for my minor publication) by creating the old fashioned footnote in the next and adding a separate page at the end with my ‘works cited’. I can tell you this is probably not something I would want to do all the time, but again, if I have created something in Word (using footnotes) that may be easier.

Well there it is, barring any problems with publishing from Apple you should be able to download my ebook “The Hitchhikers Guide to Technology” early this week. Remember, it is a first time draft project, completed in a little less than two weeks so be kind. However, I would love to hear from you and get your comments or suggestions.

Carole J. Burns is the Director of the Wakerly Technology Training Center at Marquette University. Follow her on Twitter @burnsy1217.

Learning Apple’s iBook Author: Part 2

By Carole Burns

Day two of my life with Apple’s iBook Author finds me deep in re-arranging. I now have a fairly good handle on the many features of the application and have completed another chapter. I only have about eight more to go, but each one has a familiar feel which will help move it along. My goal for publishing this Friday may have been a bit ambitious, but where would we be without ambitious goals – right?

Remember when I said on day one that I would worry about Hyperlinks on Thursday? Well, I lied.

I really wanted to see how my Index would easily jump to different topics so I tried to link it to the pages inside the chapter. It isn’t as easy as I would hope it to be. In fact, I seem to have lost ground working most of the day on this task. I should have waited until Thursday. But let me share with you my dilemma… Continue reading ‘Learning Apple’s iBook Author: Part 2′

An Author is Born

By Carole Burns

I would love to say that my first day as an iBook Author was smooth and seamless. But that would be a lie. Truth be told, much of the day was spent reading through tutorials and layout of the Resident Einstein Equipment Guide. I find it interesting that the first step of creating a manual is to read the manual for the software I’m about to use!

I put my digital storytelling skills to work and drew out a quick storyboard to guide me along the way. I have all the content I want to use, most of it created by the Einsteins; but I still need to add the narrative (text) portion. It is funny. Ask me just about any question and I’ll give you a 2-3 minute answer. Ask me to write that same question on paper and my mind goes completely blank. Talk about test anxiety!

For the next four days, this will be my life. Building, reviewing, editing. I have to say I am fairly proud of the first few pages. This morning I took the time to place them on an iPad to preview how it will look when completed.

This led me to a new discovery. It is difficulty (even for me) to think in interactive terms. On the first page of the manual I have outlined what can be found in the text. You know what would make it really spiffy? Continue reading ‘An Author is Born’

Journalism and Ethics in India

By Steve Byers

I recently spent a couple of weeks teaching a Marquette University Diederich College of Communication-sponsored journalism workshop in Ahmadabad, India, so I was struck by this story from Bloomberg View concerning journalism at the two top —and growing —print newspapers in India. Together they sell more than five million newspapers a day.

Basically, the story attacks the journalism of the two, the Times of India and the Hindu, finding it lacking in much of the basic integrity as well as professionalism seen in journalism around the world.  I talked with executives from the Times of India, and both in informal and formal speeches they echoed some of the concerns about how journalism is practiced in their country.

Further, Father Vincent Braganza, head of St. Xavier’s College, which promoted the workshop we taught, was quite open in his disappointment concerning journalism in India, which he said was shallow, lacking in ethics and rife with errors — all elements of the Bloomberg story.

My view after reading the Indian papers for two weeks, is that the criticism is quite true. The Times of India would be considered sensationalist by American standards. Word choice is atrocious, and errors are common. Frankly, the Hindu is dull.

Father Braganza’s solution is the teaching of journalism, which is rare in that country. Only a handful of journalism programs exist, he said, with most journalists trained in English departments. Father Braganza says that means they lack grounding in ethics and philosophy. That would explain the shortcomings seen in the Bloomberg piece. Despite growing sales, that lack of professionalism bodes ill for India’s future.

Steve Byers is an Assistant Professor in the Department of Journalism at Marquette University’s Diederich College of Communication.

The opinions expressed here are those of the individual authors and do not represent the views of Marquette University or the Diederich College of Communication.

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