Posts Tagged 'education'

Innovation and Entrepreneurship: A 21st Century Skill Set for Success

By Jennifer Janviere

With the recent academic year now behind us, the focus for new graduates shifts towards the future. For many young people with newly minted degrees, this will be the time to go out into the world equipped with ambition and enthusiasm as they search for that first full time job and begin climbing the career ladder.

With recent discussions in the media centering around the challenge faced by many young people to find meaningful employment, the topic of building an arsenal of versatile life and career skills is an especially relevant one. How can the educational system best equip young people to meet these challenges?

Recently, I ran across an interesting article in Forbes online written by contributor Erica Swallow that explored the shift from the skills traditionally taught by America’s educational system towards a focus on innovation and entrepreneurship. The title of the article, “Why America’s Educational System is Obsolete” is clearly meant to be provocative, but the article raises some interesting points. Continue reading ‘Innovation and Entrepreneurship: A 21st Century Skill Set for Success’

Digital Storytelling: An International Exchange of Ideas

By Jennifer Janviere

Joe Lambert speaks at the Relato Digital Storytelling Conference in Valencia, Spain.

Joe Lambert speaks at the Relato Digital Storytelling Conference in Valencia, Spain.

Last month,  I had the opportunity to attend the international Relato Digital Storytelling Conference at the Universitat de Valencia in Spain. I was there to present a video poster that I’d created with my friends and colleagues Daria Kempka and Mandi Linder about using the tools for multimedia narrative to empower people who had experienced past traumatic life experiences. I was also fortunate to learn from the presentations of other academics and storytelling professionals at the conference (not to mention getting the chance to put my Spanish language skills into practice).

There were many great ideas that people shared during the event. Some of these were entirely new concepts, while others were affirmations about the importance of this creative medium. Continue reading ‘Digital Storytelling: An International Exchange of Ideas’

One Week in Cuba

By Jennifer Janviere

University of Havana

The University of Havana

This past December, I was among the lucky few Americans who are able to travel to Cuba legally via an academic research license. I went to the country on a week-long tour as a member of a group of educators.  The tour centered around the Cuban educational system, and during this trip we were able to get an up close and personal look inside elementary schools, a teacher’s union, a local version of the Boys and Girls’ Club, the Latin American School of Medicine (ELAM) and even the University of Havana.

Highlights of the visit included seeing cultural sites of Havana and its many diverse neighborhoods, the National Art Museum and the Museum of Literacy (Cuba boasts a 97% literacy rate). When were weren’t visiting educational facilities, the group also viewed Jesuit churches in the squares of Old Havana and took a ferry across the Bay of Regla, (the center of Afro Cuban culture) where we learned about traditional Yoruba religions mixing with Catholicism to produce the modern day Santeria religion.

The trip was also a valuable opportunity to talk with many people that we as Americans don’t often get to meet, and to learn about their daily lives, hopes, aspirations and struggles. The visit reaffirmed the realization that there are more similarities that unite us as people than differences that separate us, and gave me hope for the future of diplomatic relations between our two nations.

Read Jennifer’s travel blog from her week in Cuba
View photos from the trip on Flickr.com

Jennifer Janviere is a multimedia specialist and instructor in the Diederich College of Communication at Marquette University.

A Week at Aarhus University/Aarhus Business Institute, Denmark

By Robert Shuter

Robert Shuter (far right) with people from Aarhus University, DenmarkAarhus is the second largest city in Denmark—a beautiful community on Jutland Island, about a half hour by plane from Copenhagen. Sponsored by two business schools in Aarhus, I  was distinguished guest lecturer for a week and spoke at Aarhus Business Institute and Aarhus University Department of Business. Both schools are keenly interested in culture and communication—as are many European business programs—and the Danes and  Swedes have been big fans of intercultural communication. Why? Since both are small countries —about five million in Denmark and 9 million in Sweden—they have to export their products globally, and that means understanding their neighbors in Europe, Asia, and even the U.S.  As a result, they take culture and communication very seriously and realize that without effective intercultural relations, the European Union—consisting of 27 Western and Eastern European nations—won’t reach it’s goal of becoming one, unified Europe.  So why invite me to Denmark to lecture for a week? Continue reading ‘A Week at Aarhus University/Aarhus Business Institute, Denmark’

The Value of a Marquette University Education

By Courtney M. Sampson

As a senior in the College of Communication, I’ve been reflecting lately on the value of my degree from Marquette University. The running theme that has developed throughout my time here at Marquette is that I couldn’t have asked for a better college experience, and this past week was no exception. I was reaffirmed about my choice to attend Marquette and choose corporate communication as my major.

I’d consider myself a student who aims to take full advantage of my degree; I refuse to pass up unique opportunities, especially those related to communication. This year, I have seen our college “step up its game.” From the Nieman Lecture, featuring Gwen Ifill’s perspective on politics and the media to the recent college-wide event, Open Minds – a day spent dialoguing about media and democracy, I have learned so much from notable professionals, people from the communications industry, experienced faculty, and my fellow classmates.

On February 23, the university brought Nick Ashooh, Marquette journalism graduate and former communications executive for AIG, to campus for a breakfast forum. Several students from our college, including myself, attended the event. It’s one thing to learn about crisis communication in the classroom, and it’s another thing to hear how a crisis plan is implemented in-action. Following the breakfast forum, Ashooh visited Dr. Sarah Bonewits-Felder’s corporate rhetoric class to discuss his career trajectory and give additional case study examples with specific tactics he implemented during the times of crisis. Hearing about the purposeful and strategic development of a crisis communication plan was invaluable.

He also provided a helpful “top-ten” list. In case you missed it, I’ll share Ashooh’s thoughts with you. Continue reading ‘The Value of a Marquette University Education’

Twitter Marketing – @AJBombers Style

By Amanda Eggert

Today my Marquette social media class was fortunate enough to have Joe Sorge from AJ Bombers speak on social media marketing. Joe owns several restaurants in the Milwaukee area including AJ Bombers, Water Buffalo, Swig, and soon-to-open BBQ joint, The Smoke Shack. So what does this local restauranteur know about social media? Turns out, a lot!

Earlier this week, Joe was featured in the Wall Street Journal for his use of social media to promote AJ Bombers. So without further adieu, here’s my mini case study on what he’s doing to gain such recognition. Oh, and please note I’ll use Joe and AJ Bombers interchangeably here.
AJ Bombers uses all social media platforms the same way: to engage customers at the point of experience. The goal here is to catch and respond, so time is of the essence. According to Joe, it’s not about driving traffic to their website, but making customers feel like part of the community.
AJ Bombers found an effective use for the geo-location service, four square. They’ve set up special offers for people who utilize the platform. Since using four square, sales of menu items promoted on the platform have risen 30%. Talk about ROI! Continue reading ‘Twitter Marketing – @AJBombers Style’

Why I Love Class Live Tweeting

By Gee Ekachai

When I have guest speakers for my social media class, my students (without my asking) would live tweet the class sessions. Lots of time I had no ideas who was following our live tweets with #musm hashtag. Yesterday, Milwaukee restauranteur and AJ Bombers owner Joe Sorge (@AJBombers on Twitter) spoke to my class about how he uses social media and foursquare to generate buzz and engage with his customers. So I gave a shout out about his talk via my foursquare check-in and Twitter. A few minutes after, I got a tweet from UW-Madison News (My alma mater!) asking for a class hashtag. I was thrilled.
A minute later, I got a request from my social media class alum Mary Schless (@maryschless)

So I asked my students to chime in. Here’s part of their live tweets.

Some might say teaching with Twitter may not be for the faint of heart. So far, I’ve had a positive experience teaching with Twitter and I am so proud of my students.

Daradirek “Gee” Ekachai is an Associate Professor in the Department of Advertising and Public Relations at Marquette University.