Posts Tagged 'newspapers'

Study Reveals Campus Publications Still Popular

By Lauren Haberkorn

Though the rest of the world may be cancelling their newspaper delivery, it seems as though college students are still picking up the old fashioned newspaper. In an article titled “Ink-stained students: Georgetown University’s Hoya newspaper is a microcosm of campus journalism” that appeared in the Washington Post last April, writer Karen Houppert examined student published newspapers on campus across the country, and supported the idea that, for the most part, “student newspapers…have not seen the same drop in readership experienced by most professional papers.”

It’s a conflict of messages for most students; being told that as communication students, we need all the writing experience we can find while also hearing about the rise of social media and the simultaneous decline of print readership among the public. Continue reading ‘Study Reveals Campus Publications Still Popular’

Creating Models for Paid Online News Content

By Steve Byers

The most interesting part of a nifty chart that offers to the content of America’s six fairly large newspapers to have erected (or ready to erect) pay walls is the case of the smallest paper listed, the Arkansas Democrat-Gazette. The paper of roughly 171,000 subscribers never went free online but offers the online version free to all print subscribers. It claims to have held its circulation with readers continuing to buy the print edition.

There are more than six American newspapers with paywalls – if you count those like the Milwaukee Journal Sentinel with part of its content walled off (‘Packers Plus’ in the JS‘s case; it’s very successful).

As you would expect, models of the marketing plans range all over the place with differences from price ($1.48 to $5 a week) to free for print subscribers (5 of 6) to what’s free and what’s behind the wall. I think we’re going to see a real rush of struggling content providers moving to some form of pay wall, despite the naysayers out there.

Steve Byers is an Assistant Professor in the Department of Journalism at Marquette University’s Diederich College of Communication.

The Changing Face of Media

By Steve Byers

I’m teaching a class this semester called “Alternative Media.”  At our first class we were discussing just what comprises alternative media. The students were discussing social media, and one pointed out that, for her generation, online and social media is the mainstream media. For the digital generation, newspapers and magazines are the alternative media.

As my generation would say, the times there are a’changin.

Steve Byers is an Assistant Professor in the Department of Journalism at Marquette University’s Diederich College of Communication.

The opinions expressed here are those of the individual authors and do not represent the views of Marquette University or the Diederich College of Communication.

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