Posts Tagged 'ROI'

Twitter Marketing – @AJBombers Style

By Amanda Eggert

Today my Marquette social media class was fortunate enough to have Joe Sorge from AJ Bombers speak on social media marketing. Joe owns several restaurants in the Milwaukee area including AJ Bombers, Water Buffalo, Swig, and soon-to-open BBQ joint, The Smoke Shack. So what does this local restauranteur know about social media? Turns out, a lot!

Earlier this week, Joe was featured in the Wall Street Journal for his use of social media to promote AJ Bombers. So without further adieu, here’s my mini case study on what he’s doing to gain such recognition. Oh, and please note I’ll use Joe and AJ Bombers interchangeably here.
AJ Bombers uses all social media platforms the same way: to engage customers at the point of experience. The goal here is to catch and respond, so time is of the essence. According to Joe, it’s not about driving traffic to their website, but making customers feel like part of the community.
AJ Bombers found an effective use for the geo-location service, four square. They’ve set up special offers for people who utilize the platform. Since using four square, sales of menu items promoted on the platform have risen 30%. Talk about ROI! Continue reading ‘Twitter Marketing – @AJBombers Style’

The opinions expressed here are those of the individual authors and do not represent the views of Marquette University or the Diederich College of Communication.

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