Posts Tagged 'Scandinavia'

A Week at Aarhus University/Aarhus Business Institute, Denmark

By Robert Shuter

Robert Shuter (far right) with people from Aarhus University, DenmarkAarhus is the second largest city in Denmark—a beautiful community on Jutland Island, about a half hour by plane from Copenhagen. Sponsored by two business schools in Aarhus, I  was distinguished guest lecturer for a week and spoke at Aarhus Business Institute and Aarhus University Department of Business. Both schools are keenly interested in culture and communication—as are many European business programs—and the Danes and  Swedes have been big fans of intercultural communication. Why? Since both are small countries —about five million in Denmark and 9 million in Sweden—they have to export their products globally, and that means understanding their neighbors in Europe, Asia, and even the U.S.  As a result, they take culture and communication very seriously and realize that without effective intercultural relations, the European Union—consisting of 27 Western and Eastern European nations—won’t reach it’s goal of becoming one, unified Europe.  So why invite me to Denmark to lecture for a week? Continue reading ‘A Week at Aarhus University/Aarhus Business Institute, Denmark’


The opinions expressed here are those of the individual authors and do not represent the views of Marquette University or the Diederich College of Communication.

Flickr Photos

Follow us on Twitter