Posts Tagged 'twitter'

March Madness Through the Eyes of Twitter

By Claire Karon

March madness. This month is dominated by the most intense, grueling, and emotional tournament in college basketball. It consumes the lives of people young, old, sports fans, and non-sports fans alike. There is something fascinating about watching basketball games between teams you never thought would play each other, and trying your best to predict the outcome. Who doesn’t get a thrill out of arguing with family and friends about which NCAA Men’s basketball team is superior?

Especially when you have no connection to that team, or the reason you want them to win is because the team they are playing you absolutely can’t stand. It is the time of the year to prove to yourself how much you know about college hoops, and if you are like me, to prove to your friends and family you know more than them too…who doesn’t like a little bit of friendly competition.

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The story is no different here at Marquette. If you kept up with the MU Basketball season at all this year, you know that it was filled with lots of exciting games, devastating losses, and a huge amount of support from the Marquette community. Lots of this support came from one of our favorite social media sites; Twitter. From my perspective it almost seems that Twitter is becoming just as popular (if not more) than Facebook. Especially when trying to reach a large group of people with similar interests. The Marquette community is a very tight knit one. Yet for a “medium sized” school our following is exponentially greater than that. Support from students, alums, families, and the community helped make Marquette’s NCAA Tournament experience that much more exciting. There are a number of different Twitter accounts that are all associated with Marquette University, and during tournament time most of the Tweets are usually something #mubb related.

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Twitter Trend Analysis

By Kati Tusinski Berg

Sample Tweets

Sample tweets from students in Berg's ADPR 1800 course.

A couple of years ago I totally resisted Twitter, but over the past year I have come to enjoy it as a way to connect with colleagues, students and industry pros. Thanks to my colleague Gee Ekachai (@FvrythingPR) for encouraging me to get up-to-date with my social media skills. I have tried to develop a professional brand on Twitter than relates to my work as a professor in public relations in the Diederich College of Communication at Marquette University. Not only do I use hashtags for my courses (e.g. #adpr1800 and #ccom2000) but this semester I created a semester-long project for my ADPR 1800 Principles of Public Relations classes.

Students were required to create a public, professional-oriented Twitter account for class. I spent one lecture at the beginning of the semester reviewing online professionalism and ethics to remind them about the implications of posting inappropriate content online. Then students chose at least three PR professionals (e.g. @augieray or @ginidietrich), PR agencies (e.g. @ogilvypr @BraniganComm PR-related organizations (e.g. @PRSA or @PRnews) to follow on Twitter. Continue reading ‘Twitter Trend Analysis’

Old and New Media

By Steve Byers

It’s becoming clearer and clearer that we need to change our thinking about media— let’s quit talking about “old media” and “new media” because it’s just “media.” A fascinating report from the public relations field really strikes home how journalists are both relying on digital media and using it for publishing purposes, whether they are working in a print field or now.

Here are a couple of points from the report, which you should read in depth, although there is a nice summary at Crisis Comm, a thoughtful emergency management blog:

−Journalists are leaning on social media for obtaining news. The figures are startling, 47 percent of journalists get new from Twitter and 35 percent from Facebook.  I use “startling” only in the sense that we haven’t thought about this because I find myself using social media for much of my news. I do prefer blogs rather than Twitter or Facebook only because I’m a news geek who likes news in depth.

− The study reports that journalists say online channels for their news content are more important than print. Many print publications are monitoring digital postings and using their number as part of evaluation processes. Both Twitter (54 percent of journalists use it to disseminate news) and blogs (54 percent) are very popular.

Finally, a comment unrelated to the study. The growth of digital really came home to me − a journalist whose career was mostly in print with some radio/TV−when I found myself quoting an “emergency management” blog. First, I discovered it totally because of digital media. Second, I found myself valuing the information more than its source − in other words, I had total trust in the news value of information that was created for the public relations industry.

The old barriers have totally gone, at least for me.

Steve Byers is an Assistant Professor in the Department of Journalism at Marquette University’s Diederich College of Communication. Read his blog from the college’s backpack journalism workshop in Cagli, Italy this summer at http://rats1.blogspot.com.

Continuing to Help Japan Through Social Media

By Lauren Haberkorn

When the word spread of the disasters in Japan, the whole world looked to do what they could to help. Years ago, helping others on another continent would have been difficult. Today, social media makes it easier to help out.

The organizers of SXSW, the annual music, film and emerging technology festival that takes place in Austin, Texas each year, sought to raise $100,000 by developing a special website aimed at meeting their goal: sxsw4japan.org. Not only did they reach their goal, they exceeded it, raising *$105,000 for relief efforts.

These examples of social media aimed at doing good, can be applied to any endeavor. Anyone can identify their community or audience, formulate a succinct and powerful message, and then use social media to send out that message in a matter of seconds. Though there are arguments against the benefits in social media, it can be proven that it has done many good things in today’s world. It is likely that an entire generation will continue to use social media to reach out to each other and make powerful changes in our world. Continue reading ‘Continuing to Help Japan Through Social Media’

We Media NYC: This Time it’s Personal

By Kati Tusinski Berg

Last week I attended the We Media conference in New York City. Now in its seventh year, the We Media conference is where “technovators, changemakers and socialpreneurs” apply media, tech and ‘the power of us’ to bring solutions to 21st century challenges. Unlike other professional conferences I have attended, We Media has a totally different vibe to it – digital, innovative, and forward thinking.

Before we even arrived to NYC, the conference organizers encouraged participants to share their biographical information and contact points via Facebook or LinkedIn. During the short but insightful presentations, participants, including myself, used Twitter to highlight key ideas about digital communication, revolutions of journalism, changing world of advertising and waves of digital communication.

I really enjoyed Scott Heiferman’s presentation titled “People, not iPads,” because as the founder of Meetup he uses social media to connect people with similar interests (from Tea Party activists to people who hate to exercise to moms wanting to improve education) who then meet up face-to-face to engage and interact with each other. He believes the “next wave in social media isn’t media but people connecting with each other.” He wants people “to use the Internet to get off the Internet.”

According to Heiferman, groups interacting together are much more powerful than listening to one speaker. His message resonated with me because it gives students an opportunity to fuse their interest in social media with community action to Be the Difference. Social media is a great way to get the conversation started and to connect people but in order for people to take real action they need to meet face-to-face so to increase the collective power of their actions. Out of stories of me should come stories of we—the power of us.

I could go on to explain three waves of the digital age (commercialization, democratization and validation), talk about why the 30 second ad doesn’t work any more, or discuss the challenge of making content relevant and personal to consumers but let’s take Heiferman’s advise to heart and chat in person. I can be found most days in 519 Johnston Hall. Stop by chat.

Kati Tusinski Berg is an Assistant Professor of Corporate Communications and Public Relations in the Diederich College of Communication.
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How Do We Reconcile Ethics and Journalism 2.0?

By Steve Byers

Writing in Forbes, Jeff Bercovici discussed how a story filed by a student ended up basically costing more than 30 people their lives. The story recounted the burning of a Quran by an insensitive pastor in Florida.

Bercovici’s report prompted some excellent comments (very nice to read thoughtful comments instead of the stupidity associated with most of those showing up in Wisconsin newspapers about the political problems) as he talked about how the story was ignored by “legacy newspapers” before being run by a foreign news agency. It’s the story of how the traditional ethics and checks and balances seem lost in this era of “empowered citizen bloggers and crowdsourced reporting.”

But the battle was joined. John McQuaid, writing  in the Huffington Post, sums up the flap started by Jeff Bercovici writing about the Internet reports of the Quran burning, and he extends the discussion into the whole role of aggragators — like Huffington Post.

What may be more fun, even is somewhat less enlightening, is a listing in New York magazine’s online site of the Twitter battle between Bercovici and two other writers he’s attacked: Jeff Jarvis and Jay Rosen.  (Note: profanity used here.)

Frankly, Bercovici’s central premise attributing the report to a student without direction was wrong. The student posted at the request of an old media news agency on that agency with, presumably, editing. But the point about crowdsourcing and ethical considerations is worth making. Anybody can start a blog or a website. It can operate without any ethical consideration at all. This has always been true in old media (go to a bookstore and look at the “current affairs” section or watch Glenn Beck or Keith Olbermann or the Sunday morning political shows for totally unsupported, outrageous if not fully false claims), but the Internet allows faster and wider consumption of that drek, so the current discussion is worth following.

Sometimes progress hurts — and journalism can kill.

Steve Byers is an Assistant Professor in the Department of Journalism at Marquette University’s Diederich College of Communication.

The Importance of Social Media Trends in Corporate Communication

By Lauren Haberkorn

Dr. Scott D’Urso, an assistant professor here at the Diedrich College of Communication, has integrated the importance of social media into our class this semester, “Issues in Corporate Communication.”

It was a subject that my peers and I did not expect social media to be of such importance in the corporate communication field. Whether we’ve undermined its importance or have found social media to already be such a big part of our lives, we did not realize how great of an impact it has on our lives today, how fast it is growing, and how important it will be in the future in both our personal lives and our careers.

In fact, Dr. D’Urso was recently interviewed by the local ABC News affiliate WISN 12 regarding the effect of social media on families and relationships. As his students, we are fortunate enough to receive a wealth of information regarding social media from Dr. D’Urso three times each week. Many textbooks are only updated once a year, and as many already know, social media and the internet are updated with information and changing consistently every second of every day. For corporate communication majors, this means that many of us will be part of a communications team for a large company and it will be our responsibility to manage the company’s reputation that can be so easily praised or ridiculed with the use of social media by people all over the world. Continue reading ‘The Importance of Social Media Trends in Corporate Communication’


The opinions expressed here are those of the individual authors and do not represent the views of Marquette University or the Diederich College of Communication.

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